Selling Information
Once we receive a complete copy of the contract of sale from your solicitor and the signed Selling Agency Agreement we are then permitted by law to proceed with the marketing of your property.
The following is a list of things to consider and what to expect during the course of the sale.
Client Communication
We will be in regular contact with you throughout the sale including either an sms, email and/or phone follow up after each private viewing or open house. We will also forward a report outlining the feedback from prospective purchasers who we contact after visiting the property. This information is invaluable in assessing the level and nature of interest during the sale. Face-to-face meetings are also beneficial. All offers will be passed on verbally and then in writing by mail.
Marketing
The following is a list of things to consider and what to expect during the course of the sale.
Client Communication
We will be in regular contact with you throughout the sale including either an sms, email and/or phone follow up after each private viewing or open house. We will also forward a report outlining the feedback from prospective purchasers who we contact after visiting the property. This information is invaluable in assessing the level and nature of interest during the sale. Face-to-face meetings are also beneficial. All offers will be passed on verbally and then in writing by mail.
Marketing
Timing
We can start today.
Preparation
Marketing property usually begins with good presentation. Some items to consider include repairs, repainting, new carpet, new light fittings, gardening, attractive furniture including wall hangings (this may include the need to hire furniture), re-arranging furniture to give the impression of extra space or to create a better atmosphere, cleaning, flowers and playing pleasant music.
If furniture needs to be hired it may be beneficial to employ a stylist to prepare the property for sale. We are able to recommend stylists and receive no fee for these referrals.
Photography, Copy and Floor Plans
Once satisfied with the presentation the property needs to be photographed, copy written and in most cases a floor plan prepared. These are usually undertaken by professionals who are expert in their respective fields and are essential for quality promotion.
Internet
The Internet has grown to become a major selling tool of residential real estate. Searching the Internet is often the first step a buyer takes towards finding a property. Many purchasers only use this method to search for real estate ignoring the print media altogether. Your property will be listed on www.croll.com.au , www.domain.com.au , www.realestate.com.au and numerous other websites. These sites contain photographs, a description of the property and agent contact details. Floor plans and virtual tours are also regularly added. To create greater exposure we suggest upgrading your property listing on www.realestate.com.au to a Feature Property and give it Priority Placement status on www.domain.com.au . It will be listed after receiving the photos, copy and, if included in the promotion budget the floor plan.
Current List of Buyers
When we list a property and after it is placed on the internet our first task is, depending on the circumstances to either sms, email and/or phone our current extensive list of buyers. This list is obtained primarily from email, telephone and office walk-in inquiry and open house visitors who wished to be kept advised of new listings. Just listing a property on the internet is a small part of the sale process. Keeping in regular contact with prospective purchasers in this way often results in a sale with a minimum of fuss. It also helps to create greater competition which can lead to a higher price. We currently have in excess of 3000 prospective purchasers.
Brochures
Designer coloured brochures are important to maintain buyers’ enthusiasm after they have left the property. They need to be well prepared with attractive photos, enticing copy and include all the relevant details. The brochures will be prepared with the assistance of an advertising agency after receiving the photos and copy.
Front Window Display
Once we receive a copy of the brochure it will be placed in our front window which is in the very heart of Neutral Bay directly adjacent to the main city bound bus stop. This is without doubt the best location in terms of public exposure. Better than any of our competitors and free of charge.
Drop Cards
Drop cards or letters attract the attention of local residents who have not read the newspapers or who have been away. Often they have friends or relatives who want to live in the area.
Signboard
Signboards are silent sales people working for you 24 hours a day attracting the attention of buyers passing by and local residents.
Print Media
The Saturday Sydney Morning Herald and The Mosman Daily are excellent sources of buyer inquiry. The Saturday Sydney Morning Herald has a total readership of 1,180,000 primarily in the Sydney Metropolitan area. In addition it is also read on the Internet at www.smh.com.au which has a link to their property web site www.domain.com.au . The Mosman Daily is a local glossy newspaper with a readership of 53,000 and is delivered free of charge to the Lower North Shore. Depending upon the nature of the property and its location other publications to consider are The North Shore Times, Northside Courier, Wentworth Courier and Manly Daily.
Editorial
We actively submit photos and details of properties to the print media including the Mosman Daily, North Shore Times and the Sydney Morning Herald and often receive editorial comment at no cost to you.
Inspections
Depending upon the particulars of the sale open houses will be conducted for 45 minutes each Saturday and for some properties during the week on either a Tuesday, Wednesday or Thursday. Ideally the open houses should be the same time on both days unless an evening open is being considered. The Saturday times are either 10.00-10.45, 11.15-12.00, 12.30-1.15, 1.45-2.30 or 3.00-3.45 and in the evening it is normally 6.00-6.45. Some clients prefer viewings by appointment only however these usually result in a longer sale period as many prospective purchasers feel more comfortable with open houses. It is important to keep the property well presented throughout the sale to be prepared for private viewings at short notice.
Offer and Acceptance and Exchange
After an offer has been accepted we will send a letter and sales advice outlining the details of the agreement to both parties’ solicitor. Letters are also sent to yourself and the purchaser summarising the agreement. Until contracts are formally exchanged either party can withdraw from the sale so it is important to act promptly. In some circumstances it is beneficial to agree to an exchange with a five day cooling off period whereby the purchaser loses 0.25% if they withdraw from the sale however you are committed. Purchasers will often want to undertake building, pest and other inspections prior to exchange or during the cooling off period. If the seller receives a higher offer from another purchaser prior to exchange care should be taken not to lose both buyers. If this higher offer is accepted it invariably invokes a bitter response from the former “gazumped” purchaser. With an auction sale both parties are committed on the fall of the hammer if the property reaches your reserve, or adjusted reserve if necessary during the auction.
Auction Sale
If the property is being sold by auction we will need a written reserve just prior to the commencement of the auction. We will provide you with a reserve form to complete which we will give to the auctioneer. If an offer is accepted prior to the auction it is important to continue the auction process until contracts are unconditionally exchanged i.e. there is no cooling off period. In our experience normally the best price is achieved at or prior to the auction if there is sufficient interest. In the unlikely event the property has not sold after the auction it will most likely sell within the few weeks following.
Settlement
Between exchange and settlement both parties will need to liaise closely with their solicitor. Just prior to settlement the purchaser will normally want to undertake a final inspection. If the property has not been sold subject to tenancy it will need to be vacated prior to this appointment. After settlement has occurred we will forward to you the balance of the deposit provided we are holding it in a trust account once we receive the settlement letters. It is important that we also receive written instructions from yourself or your solicitor with regard to how we are to process the deposit which is normally undertaken the next business day. The purchaser will be given the keys after we receive the settlement letters. To speed up the settlement process please remind your solicitor to promptly fax these letters as soon as possible after settlement occurs.
We can start today.
Preparation
Marketing property usually begins with good presentation. Some items to consider include repairs, repainting, new carpet, new light fittings, gardening, attractive furniture including wall hangings (this may include the need to hire furniture), re-arranging furniture to give the impression of extra space or to create a better atmosphere, cleaning, flowers and playing pleasant music.
If furniture needs to be hired it may be beneficial to employ a stylist to prepare the property for sale. We are able to recommend stylists and receive no fee for these referrals.
Photography, Copy and Floor Plans
Once satisfied with the presentation the property needs to be photographed, copy written and in most cases a floor plan prepared. These are usually undertaken by professionals who are expert in their respective fields and are essential for quality promotion.
Internet
The Internet has grown to become a major selling tool of residential real estate. Searching the Internet is often the first step a buyer takes towards finding a property. Many purchasers only use this method to search for real estate ignoring the print media altogether. Your property will be listed on www.croll.com.au , www.domain.com.au , www.realestate.com.au and numerous other websites. These sites contain photographs, a description of the property and agent contact details. Floor plans and virtual tours are also regularly added. To create greater exposure we suggest upgrading your property listing on www.realestate.com.au to a Feature Property and give it Priority Placement status on www.domain.com.au . It will be listed after receiving the photos, copy and, if included in the promotion budget the floor plan.
Current List of Buyers
When we list a property and after it is placed on the internet our first task is, depending on the circumstances to either sms, email and/or phone our current extensive list of buyers. This list is obtained primarily from email, telephone and office walk-in inquiry and open house visitors who wished to be kept advised of new listings. Just listing a property on the internet is a small part of the sale process. Keeping in regular contact with prospective purchasers in this way often results in a sale with a minimum of fuss. It also helps to create greater competition which can lead to a higher price. We currently have in excess of 3000 prospective purchasers.
Brochures
Designer coloured brochures are important to maintain buyers’ enthusiasm after they have left the property. They need to be well prepared with attractive photos, enticing copy and include all the relevant details. The brochures will be prepared with the assistance of an advertising agency after receiving the photos and copy.
Front Window Display
Once we receive a copy of the brochure it will be placed in our front window which is in the very heart of Neutral Bay directly adjacent to the main city bound bus stop. This is without doubt the best location in terms of public exposure. Better than any of our competitors and free of charge.
Drop Cards
Drop cards or letters attract the attention of local residents who have not read the newspapers or who have been away. Often they have friends or relatives who want to live in the area.
Signboard
Signboards are silent sales people working for you 24 hours a day attracting the attention of buyers passing by and local residents.
Print Media
The Saturday Sydney Morning Herald and The Mosman Daily are excellent sources of buyer inquiry. The Saturday Sydney Morning Herald has a total readership of 1,180,000 primarily in the Sydney Metropolitan area. In addition it is also read on the Internet at www.smh.com.au which has a link to their property web site www.domain.com.au . The Mosman Daily is a local glossy newspaper with a readership of 53,000 and is delivered free of charge to the Lower North Shore. Depending upon the nature of the property and its location other publications to consider are The North Shore Times, Northside Courier, Wentworth Courier and Manly Daily.
Editorial
We actively submit photos and details of properties to the print media including the Mosman Daily, North Shore Times and the Sydney Morning Herald and often receive editorial comment at no cost to you.
Inspections
Depending upon the particulars of the sale open houses will be conducted for 45 minutes each Saturday and for some properties during the week on either a Tuesday, Wednesday or Thursday. Ideally the open houses should be the same time on both days unless an evening open is being considered. The Saturday times are either 10.00-10.45, 11.15-12.00, 12.30-1.15, 1.45-2.30 or 3.00-3.45 and in the evening it is normally 6.00-6.45. Some clients prefer viewings by appointment only however these usually result in a longer sale period as many prospective purchasers feel more comfortable with open houses. It is important to keep the property well presented throughout the sale to be prepared for private viewings at short notice.
Offer and Acceptance and Exchange
After an offer has been accepted we will send a letter and sales advice outlining the details of the agreement to both parties’ solicitor. Letters are also sent to yourself and the purchaser summarising the agreement. Until contracts are formally exchanged either party can withdraw from the sale so it is important to act promptly. In some circumstances it is beneficial to agree to an exchange with a five day cooling off period whereby the purchaser loses 0.25% if they withdraw from the sale however you are committed. Purchasers will often want to undertake building, pest and other inspections prior to exchange or during the cooling off period. If the seller receives a higher offer from another purchaser prior to exchange care should be taken not to lose both buyers. If this higher offer is accepted it invariably invokes a bitter response from the former “gazumped” purchaser. With an auction sale both parties are committed on the fall of the hammer if the property reaches your reserve, or adjusted reserve if necessary during the auction.
Auction Sale
If the property is being sold by auction we will need a written reserve just prior to the commencement of the auction. We will provide you with a reserve form to complete which we will give to the auctioneer. If an offer is accepted prior to the auction it is important to continue the auction process until contracts are unconditionally exchanged i.e. there is no cooling off period. In our experience normally the best price is achieved at or prior to the auction if there is sufficient interest. In the unlikely event the property has not sold after the auction it will most likely sell within the few weeks following.
Settlement
Between exchange and settlement both parties will need to liaise closely with their solicitor. Just prior to settlement the purchaser will normally want to undertake a final inspection. If the property has not been sold subject to tenancy it will need to be vacated prior to this appointment. After settlement has occurred we will forward to you the balance of the deposit provided we are holding it in a trust account once we receive the settlement letters. It is important that we also receive written instructions from yourself or your solicitor with regard to how we are to process the deposit which is normally undertaken the next business day. The purchaser will be given the keys after we receive the settlement letters. To speed up the settlement process please remind your solicitor to promptly fax these letters as soon as possible after settlement occurs.
